CLEANSE | CLARIFY | RESTORE | PROTECT | STYLE

HAIR ESSENTIALS

Healthy hair care essentials for an uncompromising cleanse and effortless style.

Still not sure where to start?

MISSION

OUR WHY

We empower a community of diversified stylists and hair-enthusiasts by offering professional grade styling tools directly to consumers giving them the opportunity to maintain salon worthy styling right from home.

TITANIUM VS CERAMIC

WHICH TOOL IS BEST FOR YOU?

TITANIUM HOT TOOLS

Titanium is a high heat conductor — safely heating hair strands from the outside-in. A few advantages include the emission of more negative ions while removing static, evenly distributing heat at a higher temperature, and corrosion resistance.

Ideal for medium to thick hair.

CERAMIC HOT TOOLS

Ceramic offers far-infrared heat which is gentler on hair and safely heats hair strands from the inside out. These tools are best for beginners, safe on fragile hair, and offer even-heat distribution.

Ideal for all hair types.

AS SEEN AND FEATURED IN